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Resume

Professional Experience

May 2025- Present

Marketing Specialist, Inbox Storage

Website Experience Optimization Planned and redesigned key website UI/UX elements including product, insurance, business partnership, and customer satisfaction pages for Kubox and Inbox Storage.

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Organic Social Media Management Streamlined content and engagement strategies across Instagram, Facebook, andLinkedIn to build brand presence and consistency.


Paid Campaign Performance Ran a Meta traffic campaign for Inbox Storage reaching 21,243 users with over 36,000 impressions; generated 357 link clicks at an efficient €0.42 CPC within a €150 budget.

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Email & Automation Strategy Built segmented HubSpot workflows for B2C and B2B campaigns (38% open rate, 3.5%CTR) and automated customer feedback flows with ticketing and follow-up triggers based on satisfaction scores.

Nov 2021 - Dec 2024

Marketing Manager, GMAC

Go-To-Market Strategy Implemented and planned the GMAT Focus Edition release strategy via email marketing, webinars (24+ in 2024), and in-person fairs in key European markets like Germany, France, Greece and Italy.

 

Data Analysis & Reporting  Analyzed campaign metrics, candidate demographics, and GMAT application trends, optimizing strategies and providing actionable insights for European and South Asian school engagement.

 

Marketing Assets Design Designed impactful promotional materials for fairs, social platforms, and paid advertising campaigns using Canva, ensuring consistent messaging across all touch points.

 

Lead Generation & Tracking Generated leads through various events and uploaded them through HubSpot, created new strategy to engage inactive leads (15000+ leads). 2500+ new leads uploaded and mapped in 2024.

Marketing & Project Manager, British Council

Aug 2015 - Nov 2021

Multi-year project management Managed English and Education projects impacting 1000+ teachers and 6000+ students across 9 states; proposed budgets, allocated resources, and forecasted project risks.

 

Outreach & Engagement Marketing Led alumni engagement by creating a yearly activities calendar and executing digital marketing campaigns, including a meet-and-greet and LinkedIn workshop to boost brand visibility (study abroad in UK) and alumni participation. Seven engaging activities planned in 2020-21 alone.

Education

2009 - 2012

Masters in Political Science Delhi University, India

2006 - 2009

Bachelors in Political Science Delhi University, India

Skills & Expertise

  • HubSpot & CRM

  • Figma

  • Project Management

  • Content & Asset Development

  • Brand Messaging

  • Campaign Development

  • Product Marketing

  • Microsoft Office

  • Asana/Trello/Jira/Box

  • Data Analysis (Power BI | Google Analytics)

  • Workday & Canva

Certifications

​Foundations of Digital Marketing and E-Commerce by Google 

 

Inbound Marketing by HubSpot Academy

 

Market Research and Consumer Behaviour- Certificate from Coursera IE Business School

Languages

Hindi - C2 , English - C2, Dutch - A2

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